Through compelling exhibitions and imaginative programs, The Rockwell Museum provokes curiosity, engagement and reflection about art the American experience.
A museum that collects, interprets and reflects upon American art encourages visitors to see beyond a singular perspective on national identity. As such an organization, The Rockwell Museum is obligated to support an evolving understanding of the history and evolution of America—to show how the multifaceted nature of experience can be a source for dialogue and conversation; a force for cultural acceptance; and a tool for mutual understanding.
With its position in Corning, NY, The Rockwell Museum serves a diverse audience of local community members and out-of-town visitors: students and teachers; community members who may not travel outside the region or visit another museum; an Ivy League-educated executive from Corning Incorporated; or a guest from outside our region who visits numerous museums and enjoys cultural experiences wherever they go. Our challenge is to represent “the world” to the Southern Tier but likewise Corning, NY, to the world.
Through our growing collection, Smithsonian affiliation, partnerships throughout the region, and relationships with artists and thought leaders, there is no limit to the historical and contemporary stories we can tell. But for those stories to have lasting impact, they must be brought to life and made relevant. In the coming years, The Rockwell Museum will build on its past successes to push the limits of the museum experience and multiply the ways in which art can inspire visitors.
Three interrelated principals will guide the pursuit of our vision and strategic goals:
The Rockwell Museum will seek to broaden the spectrum of people’s understanding of the idea of America and American art, as well as be a leader in changing the way the visitor experience is conceptualized and manifested. Continuous reinvention and evolution will be required to succeed. The opportunity is limited only by our imagination, creativity and dedication to realizing a shared vision.
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