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Our Mission, Vision and Annual Reports


Through compelling exhibitions and imaginative programs, The Rockwell Museum provokes curiosity, engagement and reflection about art and the American experience.


The Rockwell Museum embraces an evolving understanding of the history and evolution of America through art – to show how the multifaceted nature of experience can be a source for dialogue and conversation, a force for cultural acceptance and a tool for mutual understanding.

Vision Narrative: Reshaping Museum Engagement to Connect Americans

A museum that collects, interprets and reflects upon American art encourages visitors to see beyond a singular perspective on national identity. As such an organization, The Rockwell Museum is obligated to support an evolving understanding of the history and evolution of America—to show how the multifaceted nature of experience can be a source for dialogue and conversation; a force for cultural acceptance; and a tool for mutual understanding. 

With its position in Corning, NY, The Rockwell Museum serves a diverse audience of local community members and out-of-town visitors: students and teachers; community members who may not travel outside the region or visit another museum; an Ivy League-educated executive from Corning Incorporated; or a guest from outside our region who visits numerous museums and enjoys cultural experiences wherever they go. Our challenge is to represent the world to the Southern Tier but likewise Corning, NY, to the world.   

Through our growing collection, Smithsonian affiliation, partnerships throughout the region, and relationships with artists and thought leaders, there is no limit to the historical and contemporary stories we can tell. But for those stories to have lasting impact, they must be brought to life and made relevant. In the coming years, The Rockwell Museum will build on its past successes to push the limits of the museum experience and multiply the ways in which art can inspire visitors.   

Three interrelated principals will guide the pursuit of our vision and strategic goals:  

  1. Craft unexpected transformative experiences. Provide a deeply engaging environment–in program, presentation and service that draws guests into their experience and holds their attention in ways they never could have anticipated. 
  2. Ignite curiosity, capture imagination. Guide guests to deeply explore art and the creative process, prompting discovery and creating personal connections.  
  3. Elevate ideas. Bridge disciplines, perspectives, and subjects across the institution to inspire dialogue and engage guests with complex realities.  

The Rockwell Museum will seek to broaden the spectrum of people’s understanding of the idea of America and American art, as well as be a leader in changing the way the visitor experience is conceptualized and manifested. Continuous reinvention and evolution will be required to succeed. The opportunity is limited only by our imagination, creativity and dedication to realizing a shared vision. 

2022 Annual Report: Spark! From Inspiration to Creation

2021 Annual Report: Environments Examined

2020 Annual Report: Advancing Women

2019 Annual Report: Questioning Identity

2018 Annual Report: Art + Science

2017 Annual Report

2015-2016 Biennial Report

2013-2014 Biennial Report

view the interactive digital report

2012 Annual Report

2011 Annual Report